Tuesday, March 22, 2011

Stolen Girlfriends Club supermarket flash mob

An everyday Thursday morning was transformed into a unique experience thanks to a Stolen Girlfriends Club and Red Bull collaboration held at the College Hill New World last week...
Guests were told to meet at the bottom of the car park stairs at 11:30 sharp to view the Spring 2011 range titled "Untitled" in a rather intriguing manner. As the fashion folk filtered through the aisles, legitimate shoppers continued to load their trolleys whilst feigning a nonchalant lack of interest. Then as White Lies started to pump on the sound system and deadpan models strutted up and down the aisles, past fruit and veg and right through to the deli, people couldn't help but delight in the quirk-factor. The best bit, aside from the gorgeous garments of course, was watching a few determined shoppers endeavouring to reach between a washed-out denim vest and a flowing flame-coloured gown to grab their eggs!
I can't wait til next Spring to wear this little number - I may even do the grocery shopping in it!

Stolen Girlfriends Club Spring 2011 Untitled

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